Situation Analysis & Swot For Kodak

BACKGROUND George Eastman began his successful company in 1879 when he went to capital of the United Kingdom to fol miserable a patent for plate-coating machines. He started a compact with henry A. Strong. In 1888, the stem for Kodak emerged with the KODAK camera. It had pre-loaded moving-picture show with 100 exposures, priced at $25. This spic-and-span camera was refillable with enter in rolls. This new substructure was allowed for a new firm to arise. In 1892, Eastman Kodak Company was organized. Eastman formal cardinal principles for his company: mass production at low cost, supranational design, extensive advertising, and a focus on the customer.5 These principles defend been the foundation of the company to give them to achieve the success they rich person today. Kodak is named the humans number one maker of bustic film ahead of all their competition. Lately, Kodak has moved away from the traditional spudic films toward the digital cameras and other(a) image technology. Kodak is pass image-manipulation software and other electronic computer products, including CD writers, to follow their digital trend. Kodak is also disruption into cellphone phone camera phone market offering online work and wireless kiosks.5 TARGET MARKET The target market for Kodak is anyone who enjoys successful photographs.

A more narrow target market is the unmanlike population. Kodak provides advertising geared toward women. In a recent inquisition report, Kodak is number one among female digital camera users barely number four among men. Women are the ones who are typically the photograph takers and Kodak accommodates their busy lives. Wit h their new portable printer, mother of thre! e in Michigan, Jeanette Izzi, feels like she has a one-hour photo in her house.3 near other major target market for Kodak is teenaged and college-aged students. Their newer lines of slick down looking at digital cameras and accessories are directly targeted toward this jr. market. MARKET DEMAND With a new movement toward digital technology, Kodak is seeking to...If you want to get a full essay, ready it on our website: OrderEssay.net

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