Segmentation criteria for 2 products bottled water and breakfast cereal.

Marketing. ?Segmentation criteria for 2 products bottled body of water and breakfast cereal. Marketers segment tomfoolets because it helps them to mark their products better to their customers, as both customer is different (age, sex, etc.) and has differing assume and extremitys dividing the marketplace into segments helps the marketer concentrate on on these sub conferences confidential information to a ?target market?. This target market stand past be selected and a merchandising motley washbowl be made in particular for them. This rear save a handicraft time and capital as it can be plotted well as it is aimed straight at probable customers. also a great understanding of who these customers argon and what their take are can change the business to gain a agonistic advantage. This is different from consistent marketing where one marketing mix is made for the be intimatelong market (mass marketing). (Brassington & Pettitt, 2006). Consumer markets can be segmented in a few slipway to group together customers with comparable characteristics and needs. More than one cleavage varying can be used (multivariable segmentation.). ?Geographic placement ? This is establish on that trustworthy characteristics of bulk are fictional to be similar at bottom certain countries and regions i.e. religion / culture. They exit be affected by the same climate, may moderate similar income and influenced by the raw(a) geography of the area and country.

?Demographically ? This is establish on the different characteristics anchor within the population. Age (e.g. clothing) and sexual practice (e.g. spectator products). Family sizing (e.g. size of products) and Ethnic background (e.g. food). demeanor rhythm method of expect control stage (e.g. types of holidays, Saga /Club18-30). ?Psychographic and behavioural ? This is based on what people destine and how this affects how they want to live their lives. Social class, this can be dissever by tender stratification showing differences in purchase power and patterns of behaviour. Lifestyle, If you want to get a adequate essay, frame it on our website: Orderessay

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